I worked with a small team of people on the logo design and branding for a program called Straight Path, based in New Jersey. It is an initiative for the youth of the community, a mentorship program.
The idea was to create a design that emphasized a "straight path," literally depicting a path going straight to a vanishing point. The design is simple and straightforward. The path design doubles as a mountain, conveying the idea of reaching the top, or the highest peak. It highlights an aspect of the mentorship program, in its goal to uplift and elevate the mentee's life experience.