SRISHTI
Srishti was created by Israth Hossain to sell her unique arts and crafts. The client asked for a design that depicted a pencil and a paintbrush. The final design features the two objects formed using negative space, while the overall shape resembles the letter "S", which represents the name of her business.
I worked with a small team of people on the logo design and branding for a program called Straight Path, based in New Jersey. It is an initiative for the youth of the community, a mentorship program.
The idea was to create a design that emphasized a "straight path," literally depicting a path going straight to a vanishing point. The design is simple and straightforward. The path design doubles as a mountain, conveying the idea of reaching the top, or the highest peak. It highlights an aspect of the mentorship program, in its goal to uplift and elevate the mentee's life experience.
