I worked with a small team of people on the logo design and branding for a program called Straight Path, based in New Jersey. It is an initiative for the youth of the community, a mentorship program.

The idea was to create a design that emphasized a "straight path," literally depicting a path going straight to a vanishing point. The design is simple and straightforward. The path design doubles as a mountain, conveying the idea of reaching the top, or the highest peak. It highlights an aspect of the mentorship program, in its goal to uplift and elevate the mentee's life experience.

Graphic Designer